Author, Programmer, Musician
The Lettuce Principle
Published in Andy's Blog
One night, while reading the USDA Economic Research Service’s Agricultural Outlook for April 2001 (apparently there was nothing on cable that night), I came across the following amazing statistic.
Over a several-year period, the U.S. per capita consumption of Romaine lettuce increased 162%, to the point now where lettuce consumption is at a record high. Why? Largely because we are too damn lazy to even wash our own lettuce anymore.
The convenience of pre-washed, bagged lettuce outweighs the cost. At least in my grocery store, a bag of lettuce is easily three times more expensive than a raw head. Yet we buy the bag anyway, because you can just grab a handful and throw it on your plate.
Moral of the story: it’s got to be easy. It it ain’t easy, people won’t do it. This is a valuable point to keep in mind as we design systems, interfaces, methodologies, and so on. It’s got to be easy.
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