author and publisher.
Placebo effect: it's not all in your head
From an article in Wired:
Ironically, Big Pharma's attempt to dominate the central nervous system has ended up revealing how powerful the brain really is. The placebo response doesn't care if the catalyst for healing is a triumph of pharmacology, a compassionate therapist, or a syringe of salt water. All it requires is a reasonable expectation of getting better.
You, too, can release opiates, alter hormone and other chemical levels, heart rate and blood pressure. Change your expectation, and change your world.
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