author and publisher.
Placebo effect: it's not all in your head
From an article in Wired:
Ironically, Big Pharma's attempt to dominate the central nervous system has ended up revealing how powerful the brain really is. The placebo response doesn't care if the catalyst for healing is a triumph of pharmacology, a compassionate therapist, or a syringe of salt water. All it requires is a reasonable expectation of getting better.
You, too, can release opiates, alter hormone and other chemical levels, heart rate and blood pressure. Change your expectation, and change your world.
Paperback, hardcover now available
September 25, 2017
New Book Almost Ready
September 14, 2017
- List All News...
Fixing the Stress of Designing, Forecasting, or Planning
July 9, 2017
Stop Practicing and Start Growing
July 11, 2016
January 25, 2016
- List All Articles...